Everything originates from nature.

For this reason, our first value is respect.

Respect for the land and for people. Our hands cultivate.

Our brand protects, guarantees, and ensures that safety is the true seal of quality.

The fruit of this work reaches consumers directly.

Dialogue and discussion are a daily practice. We are the land we cultivate.

Setting yourself rules is a simple practice, respecting them every day is a complex practice.

Rules are fundamental: they are a help, a tool, a guide.

Rules are the only true defense of quality, in the search for raw materials, in the selection of cultivation areas, in environmentally friendly agronomic management, in the harvesting, transformation and packaging processes, in the control disciplines at every stage .

We have chosen to give ourselves rules, which make up our method.

The rest are just good fruits.

We were born as a cooperative, first and foremost of people.

Believing in the same values ​​is fundamental, because unity is strength.

Putting people at the center of attention is an irreplaceable principle:

people with different knowledge and skills who talk to each other, compare, improve.

All this requires transparency, exchange, dialogue.

A dialogue that we want to continue to develop on the same ground: the personal one.

Committing to protecting the environment means first of all studying your production cycle well.

You need to know and measure the effect of your activities and, based on this, you need to make choices.

Choosing means taking on responsibilities, because there is no commitment without choice.

For us the essential choice is to invest in economic and human resources.

For this reason, the commitments that Valfrutta undertakes are:

Increasingly reduce the ecological impact throughout the production process;

Maintain the delicate natural balance through thoughtful agronomic and cultural choices;

guarantee respect for the environment and people's health.

Valfrutta's roots lie in the Italian land, in its agricultural culture, in that fertile soil of respect for nature and its fruits.

Fruits of the earth: the first authentic “Made in Italy”.

In the roots there is the genetic code of a company. A code that marks his entire existence from birth.

Solid, deep, healthy roots.